Pot Noodle |
Pot Noodle |
Mar 29 2009, 05:38 PM
Post
#1
|
|
Knight Errant Group: Clan Members Posts: 645 Thank(s): 0 Points: 79 Joined: 18-November 07 From: Swindon Member No.: 43 |
Source (Click)
QUOTE What is, perhaps, the ultimate in student food has gone on sale: the Kebab Pot Noodle - the marriage of two of the most reviled food creations of Britain's culinary history.
Undaunted by the warnings about kebabs being high in fat and calories, the makers of the Pot Noodle have decided to harness its appeal to the student population. In reality, the Kebab Pot Noodle is as close to real Kebab as plastic processed cheese is to Camembert. For the £1.01 plastic pot contains dried noodles, dried meat pieces and stock powder. However, the makers claim that by merely adding boiling water, consumers can indulge in the taste and smell of a kebab without downing the same amount of artery clogging fat. Unilever, the makers of the Pot Noodle, insist that the Kebab has been unfairly maligned. They claim that even great chefs like Heston Blumenthal have hankered after a kebab from time to time. Grahame Walker, Pot Noodle flavour development manager, said: 'Kebab Pot Noodle is truly the clash of the male food titans. 'When we came to developing a new flavour there was one obvious choice – the nation's favourite late-night takeaway. 'We know men love a good kebab as well as a Pot Noodle so we thought we'd combine the two to create the ultimate man food snack.' It is the first time in two years that Pot Noodle has launched a new flavour, following the new editions of Lamb Hotpot, Tikka Masala and Chicken Satay in March 2007. Pot Noodle marketing manager Cheryl Calverley said: 'We may be in a recession but Pot Noodle is all about bringing a bit of fun into people's lives. 'We’re giving people more choice in their Noodle snacks by adding one of the nation’s favourite takeaways to our range – combining two of Britain’s much-loved foods to create the perfect man snack.' A recent survey by local council health chiefs found just one particularly large and greasy kebab can contain 2,000 calories - as many as a woman should eat in a whole day. The survey also found that more than one in three kebabs contained meat from several different species of animal. Some kebabs sold as Halal - suitable for Muslims - were even found to contain pork, which is banned by the faith. The decision by Unilever to opt for the kebab flavour represents something of a U-turn. The company, which at one time advertised the product as the ' Slag of Snacks' subsequently tried to move upmarket and put a greater emphasis on health. Now the company's advertising and strategy has returned to its culinary roots. -------------------- |
|
|
Lo-Fi Version | Time is now: 24th November 2024 - 09:54 AM |